Three Case Histories
Case History 1
A major international technology company, based in the USA had a Corporate Competitive Intelligence (CI) contract with Bennion-Robertson (BR). In the first 5 ½ months of the project, BR helped the client transform its Corporate CI program into an industry-leading research and influence program. Within that initial phase, BR:
? Identified 33 sources willing to go on-the-record with reporters
? Provided early warning in five discreet instances
? Influenced more than eight media stories
? Created more than 32 research reports
? Developed nine analytical tools
? Provided additional primary and secondary research for 18 Competitive Intelligence Alerts
? Grew the external network to more than 500 individual sources
Case History 2
A major communications company was interested in bringing a new product to the first-responder market. This product would combine functions that have previously been provided through 2 separate, but complimentary products. The client asked Bennion-Robertson to study how the two major players in this niche market would likely respond to their entry into the market, what tactics the major players might use to block their successful entry, and at what level of sales might they enter without drawing too much initial focus and attention from the major players.
Bennion-Robertson was able to develop a network of sources drawn from associations, legislative and government sources, and first hand users of the current products. The client wanted this initial research to help them decide whether to continue development of the product and enter the market. Following the report of findings, the client decided that based on what they had learned of the competitive landscape that it was in their best interest to continue on with the development of this product line. They have indicated to Bennion-Robertson that they plan to use BR in subsequent research, scenario generation, and early warning system development projects as they move on toward a product release.
Case History 3
A major retail discount chain engaged Bennion-Robertson in an ongoing project to monitor its various competitors? use of gift cards, credit card incentives, sales and customer retention incentives. BR does first hand research and collection on a seasonal basis (approximately 8 times per year), in which it gathers data and prepares a presentation for the client regarding the current use. In addition to a Power Point presentation, a written report is submitted and physical examples of the data are prepared for the client?s financial services department.