Eight Short Cases
A high technology company uncovered key information about competitors? plans ? then profiled several competitor executives and decision teams, enabling them to better predict and to influence their behavior.
A major retailer established how competitor and peer companies saved money and accelerated their return on investments during the early phases of new store openings—enabling the client to adopt competitive measures.
A financial services company ?audited? its own abilities for getting competitive intelligence information, and used that information to implement effective market early warning.
A heavy industrial equipment manufacturer implemented a system to tap its sales force for new competitive information ? giving their sales force tools to win competitive bids.
A financial services company improved core sales and marketing materials after exploring likely prospect, customer, and competitor reactions to existing approaches and materials.
A chemical products manufacturer war-gamed market plans to uncovered underlying weaknesses ? and amended those plans to avoid expensive unforeseen mistakes.
Both an energy company and a biotechnology company re-assessed and revised connections between their strategic planning, sales, and intelligence operations to improve speed to market and competitive responsiveness.
Multiple technology, consulting, service, pharmaceutical, and manufacturing companies trained their personnel in improved conference networking and intelligence techniques.